We help selected product owners adapt their messaging, content and customer journey for the German market. Each project starts with a review of the product, its audience and all materials that need adaptation.
A direct translation may communicate the basic meaning without sounding natural or fitting the expectations of German customers. Localization also considers tone, examples, product information and the wider buying experience.
A direct translation may communicate the basic meaning without sounding natural or fitting the expectations of German customers. Localization considers language, tone, examples, product information and the wider buying experience.
Adapt wording and sentence structure so the content reads naturally rather than like a literal translation.
Wording, sentence structure and readability.
Review examples, terminology and assumptions that may not fit customers in Germany.
Examples, terminology and market context.
Present benefits, limitations, pricing and product information in a direct and credible way.
Benefits, limitations, pricing and claims.
Review the relevant steps from the landing page and checkout through onboarding and customer communication.
Customer-facing information and communication.
The scope depends on the product, its current language, the intended audience and the parts of the customer journey that need adaptation. These services are not a fixed package; the actual scope is agreed after the product review.
Review the product, its positioning, current materials, and intended audience in Germany.
Adapt wording, terminology and tone for natural German communication, including decisions such as “Sie” or “du”.
Adapt landing pages, product descriptions, emails and other agreed campaign materials.
Identify visuals, examples, formatting or text-length issues that may need adjustment for the German version.
Review agreed customer-facing steps such as checkout information, onboarding messages, transactional emails, and support content.
We review the source material, agree on what needs adapting, prepare the German version and provide it for client review and approval.
Human review remains part of the process. AI-assisted tools may be used for initial drafts, terminology work or content comparison where appropriate and agreed. Final customer-facing content is reviewed for natural German language, consistency and context before delivery.
Review the original content, product value, intended customers and purpose of each customer-facing element.
Define which pages, messages, assets or customer journey steps will be adapted.
Create the localized content. AI-assisted drafting may be used where appropriate and agreed, but drafts are not delivered without human review.
Check the content for natural German wording, consistent terminology and suitability for the intended audience.
Provide the content for review and incorporate the agreed feedback before final approval.
We agree on the scope, source materials, review process and final responsibilities before localization work begins.
Review the agreed source materials and identify relevant language and market adaptations.
Prepare the agreed German-language content and maintain consistent terminology and tone.
Apply feedback within the revision scope defined for the project.
Provide the approved localized materials in the agreed format.
Provide complete and accurate source copy, product information and supporting documentation.
Confirm that product descriptions, results, comparisons and other claims are accurate and can be supported.
Confirm the necessary rights for supplied text, images, fonts, trademarks and other assets.
Obtain qualified legal advice where required. AEY Studios does not provide legal advice or guarantee legal compliance.
Review and approve the localized content before publication.
Clear answers about scope, review, approval and the use of AI-assisted tools.
The scope is agreed individually. It may cover selected landing pages, product content, emails, onboarding materials or a wider customer journey. We first review what is needed for the intended German audience.
Yes. Depending on the product, localization may focus on customer-facing areas such as the marketing site, sales page, emails, checkout information or onboarding content.
Yes, where appropriate and agreed. AI-assisted tools may support initial drafts or terminology work, but customer-facing content is reviewed before delivery.
The product owner or an authorized stakeholder reviews and approves the localized content before it is published.
No. We can identify areas where wording, notices or customer information may require attention, but AEY Studios is not a law firm and does not provide legal advice or guarantee legal compliance.
Share what you have created, its current language, who it is intended for and which parts you would like to adapt for customers in Germany. We’ll review the material and discuss a suitable scope.
Have a question first?
Get in touch to discuss whether your product fits our approach.
